Nordstrom was on the hunt for a campaign that would “make display cool again” and submitted an RFP to Yahoo. As the lead designer on the Nordstrom account, I created new concepts utilizing their looks technology. Nordstrom loved the idea and spent upwards of $1M on creatives I solely executed upon for different mediums. Throughout the campaign, we focused on different industry themes and seasons, while managing performance and optimizing the creatives along the way.